Meghan Markle Faces Challenges in Finding CEO for Brand Launch After Staff Exodus
Meghan Markle is reportedly struggling to find a CEO for her new brand, American Riviera Orchard, following a significant staff turnover. The brand, inspired by the Sussexes’ California home, was teased to great anticipation on March 14. However, according to a New York Post report, the launch and product details remain uncertain due to ongoing leadership issues.
A source revealed that nearly 20 staff members have resigned, which is unusual even for a startup. “The numbers don’t lie; having almost 20 people leave sends a clear message,” the source commented. The insider suggested that the high expectations and demanding nature of both Meghan and Prince Harry might be contributing factors.
Notably, the Duke and Duchess of Sussex’s newly hired chief of staff, Josh Kettler, left the position after just three months. Kettler, a seasoned PR expert, was brought on board before their trip to Nigeria in May but departed a few weeks ago. The departure was described as mutual, with both parties agreeing it wasn’t the right fit.
Kettler’s exit came just before the Sussexes’ planned trip to Colombia, where they were scheduled to meet with youth leaders as part of their anti-online bullying campaign. His departure was timed just before this trip, which he had been expected to attend.
Meanwhile, Meghan Markle had made headlines earlier this year with the brand’s initial launch, featuring strawberry jam deliveries to celebrities and hints at a potential rose wine line. The brand was officially introduced through a retro-style video and an Instagram page, which noted its establishment in 2024 and was penned by “Meghan, The Duchess of Sussex.”
The brand’s future remains under scrutiny as Markle continues to navigate these challenges.